数字技术带来沉浸式文化之旅（大地风华）

Core Insights - The museum system in China has become more comprehensive and influential during the "14th Five-Year Plan" period, with a total of 7,046 registered museums, of which 6,444 are free to enter, accounting for over 91% [1] - The number of visitors to museums reached nearly 1.5 billion annually, with a record 304 million visitors during the summer of this year [1] - The Sanxingdui Museum has undergone a "smart transformation" since becoming one of the first pilot smart museums in 2014, leveraging digital technology for comprehensive upgrades in cultural relic protection, management, and public services [1][2] Digital Services and Accessibility - The Sanxingdui Museum has developed a service matrix that includes four different website versions tailored for various audience groups, ensuring that each visitor can find a suitable cultural entry point [2] - The museum has integrated its services into WeChat, providing a one-stop service platform for visitor guidance, team reservations, audio tours, member activities, and volunteer sign-ups [2] - Advanced audio guide systems, including AI interaction and multilingual support, enhance the visitor experience, allowing for a personalized cultural journey [2] Immersive Experience and Technology - The museum employs high-precision 3D data collection and VR technology to create immersive experiences, allowing visitors to "walk into" archaeological sites and interact with artifacts [3] - A cloud exhibition platform enables virtual access to the museum, making it possible for visitors to explore the Sanxingdui site anytime and anywhere [3] - The museum has digitized 2,976 artifacts, with 90 high-quality relics having detailed 3D models, supported by a comprehensive environmental monitoring system to ensure artifact safety [3] Cultural Promotion and Global Engagement - The Sanxingdui Museum is committed to promoting the ancient Shu civilization through online exhibitions and cross-border collaborations, aiming to enhance cultural dialogue both locally and internationally [3]