中秋月饼市场新玩法：跨界品牌与健康低糖趋势解析

Core Insights - The mooncake market is experiencing significant changes due to the influx of cross-industry brands and a growing emphasis on health, leading to innovative products and new consumer preferences [6][7][11] Industry Trends - The competition in the mooncake market is intensifying as consumer awareness of health increases, prompting well-known companies to launch novel products [6] - Notable innovations include Starbucks' "Golden Mooncake Gift Box" and "Perfect Mooncake Gift Box," which combine coffee with mooncakes, and COSTA's "Starry Mooncake Ice Cream Gift Box" [6] - The introduction of low-sugar and low-GI mooncakes is becoming popular, with brands like Hema and Dingdong Maicai offering products that incorporate healthy ingredients [7][11] Consumer Preferences - Young consumers are diversifying their mooncake choices, preferring traditional styles for gifting and innovative flavors from brands like Starbucks and Häagen-Dazs for personal consumption [9] - The shift in purchasing habits reflects a growing demand for personalized and health-conscious food options among younger demographics [9] Market Dynamics - As of September 15, 2023, there are 17,600 existing mooncake-related companies in China, primarily concentrated in South and East China, with a continuous increase in new registrations [11] - This trend indicates a growing market demand and consumer expectations for innovative mooncake products [11]