“非遗＋旅游”，消费新动能

Core Insights - The integration of intangible cultural heritage (ICH) and tourism is becoming a new trend, enhancing cultural experiences and stimulating market vitality during the National Day and Mid-Autumn Festival holidays [1][9]. Group 1: Cultural Events and Experiences - Various cultural tourism activities featuring ICH were prominent during the holidays, with events like the 2025 Grand Canal ICH Exhibition in Hebei attracting significant visitor interest [2]. - Visitors engaged in hands-on experiences, such as wax dyeing and traditional crafts, highlighting the desire for cultural immersion rather than mere sightseeing [3][4]. - The popularity of ICH experiences is evident, with over 50,000 visitors recorded in the Zhaoxing Dong Village during the holidays [3]. Group 2: Diverse Presentation and Engagement - Events like the non-heritage song meeting in Nanning showcased interactive and artistic performances, enhancing visitor engagement [4]. - The integration of ICH into various settings, such as markets and exhibitions, has increased its visibility and accessibility to the public [6]. Group 3: Innovative Cultural Products - The fusion of ICH with modern design has led to the creation of diverse cultural products, appealing to younger consumers [8]. - Traditional techniques are being adapted into contemporary items, such as bags and home decor, making ICH relevant in modern life [8]. Group 4: Future of ICH and Tourism - The potential for ICH to drive high-quality development in the tourism sector is significant, emphasizing the need for innovative integration with modern technology and creative approaches [9].