Core Insights - The film industry generates significant economic impact beyond box office revenue, with a multiplier effect of 1:4.8, indicating that every 1 yuan spent on movie tickets can stimulate 4.8 yuan in related consumption [1] Group 1: Economic Impact - The consumption generated from watching a movie includes not only ticket sales but also purchases like snacks, meals, and even travel, showcasing the extensive economic influence of the film industry [1] - The film industry is positioned as a key engine for expanding consumer space and stimulating consumption potential, emphasizing its role as more than just a cultural product [1] Group 2: Industry Collaboration - To fully leverage the "film+" potential, the industry must go beyond simple ticket discounts and explore deeper collaborative opportunities across various sectors, including dining, tourism, and retail [1] - There is a need for deep collaboration across the industry chain to create a consumption ecosystem centered around film, aiming for a qualitative transformation from "traffic" to "retention" [1]
经济日报：挖掘“电影＋”深层潜力 实现从“流量”到“留量”的质变
Ge Long Hui·2025-10-03 23:50