NIKE(US:NKE) Xin Lang Cai Jing·2025-10-04 00:00Group 1 - Nike's stock price dropped significantly by 3.54% on October 3, indicating a challenging financial quarter despite revenue reaching $11.7 billion, a 1% year-over-year increase, reversing a trend of declining revenue [1] - Net profit decreased by 31% to $727 million, raising concerns among investors about the company's profitability [1] - Strong performance in North America and the recovery of wholesale business contributed to sales growth, with a notable 20% revenue increase in the running product line [1] Group 2 - Nike faces several challenges, including an estimated $1.5 billion cost impact from U.S. tariff policies, which puts pressure on future profit margins [1] - Revenue in Greater China continues to decline, with a 25% drop in EBITDA, indicating a slow market recovery [1] - The rise of emerging brands and internal direct-to-consumer strategies have created additional pressure, prompting Nike to repair relationships with wholesalers [2] Group 3 - Nike's management has implemented the "Win Now" plan, focusing on five key areas: running, basketball, soccer, training, and sportswear to enhance product innovation and brand influence [2] - In the Chinese market, Nike is leveraging marketing and celebrity endorsements to stimulate demand, although it faces fierce competition from local brands [2] - The complexity of the macroeconomic environment and tariff challenges may prolong the recovery period for Nike [2]