Core Insights - The article highlights the rise of "Chicken Chop Guy" as a social media sensation, showcasing the emotional connection he has built with customers and the subsequent economic boost for his hometown, Jingdezhen [3][7][11]. Group 1: Chicken Chop Guy's Popularity - Chicken Chop Guy's popularity surged after a video from three years ago went viral, leading to a significant increase in his social media following, with Douyin followers rising by 745,000 in just 11 days [7][11]. - His unique selling proposition includes a blend of humor and customer engagement, which resonates with the audience, making him a relatable figure [18][22]. - The local government capitalized on his fame by appointing him as a "Cultural Tourism Ambassador," enhancing his visibility and the city's tourism appeal [24][45]. Group 2: Economic Impact on Jingdezhen - The phenomenon surrounding Chicken Chop Guy has attracted nearly 400 million views on social media, significantly boosting the search volume for "Jingdezhen ceramics" by 400% [10]. - During the National Day holiday, hotel occupancy in Jingdezhen increased by 30% year-on-year, and cultural tourism bookings rose by 10% [10]. - The local economy is benefiting from this surge in tourism, with projections indicating that Jingdezhen will receive over 60 million domestic and international tourists in 2024, generating an estimated revenue of 75.3 billion yuan [42]. Group 3: Transformation of Jingdezhen - Jingdezhen is transitioning from a traditional ceramics city to a vibrant cultural tourism hub, with initiatives like the establishment of the Taoxi Creative Park, which has become a popular destination for visitors [30][34]. - The city has successfully integrated modern marketing strategies, including live-streaming sales, which account for 80% of national ceramic e-commerce transactions [36]. - The influx of young entrepreneurs, referred to as "Jing Drift," is reshaping the local economy, with over 20,000 young people starting businesses in the area, contributing to a net population increase of 136,000 over the past decade [56].
累出痛苦面具的鸡排哥,却让景德镇本地人爽翻了
3 6 Ke·2025-10-04 00:53