BILIBILI(US:BILI) Jie Fang Ri Bao·2025-10-04 02:01Core Insights - The Wonder Festival 2025 (WF2025), hosted by Bilibili, has set new records in scale and popularity, attracting over 400 brands and more than 2,000 individual creators, with over 100,000 exhibits showcased [1][2] - The event saw a significant increase in both brand exhibitors and individual creators, with growth rates of 33% and 11% respectively, and the number of licensed works doubling compared to last year [1][3] - The first day tickets sold out in just 4 minutes, and total attendance exceeded 120,000 over the two days, indicating strong consumer demand [1][2] Industry Trends - The festival is characterized as a niche event, primarily attracting hardcore fans of figurines who come to purchase and replenish their collections [2][3] - Bilibili has enhanced the brand lineup, with over 35% of the brands being new entrants, including international names like Alter, which debuted at the event [2][3] - The event featured over a thousand exclusive and new products, showcasing the growing diversity and innovation within the industry [2][3] Creator Ecosystem - The participation of over 2,000 individual creators marks an 11% increase from the previous year, reflecting the high recognition of the festival among domestic creators [3] - Bilibili has collaborated with over 35 well-known IPs to support the creator ecosystem, with a total of 62 IPs involved, enhancing the creative output and engagement [3] - The "same-day copyright system" allows creators to showcase and sell figurines related to open copyright IPs, significantly boosting creativity and interaction [3] Consumer Behavior - The event highlighted the substantial purchasing power of the secondary market, with many attendees buying more than they initially planned [4] - Smaller manufacturers and individual creators used the event to gather consumer feedback for future product development, indicating a responsive market approach [4] - The festival has evolved beyond traditional "anime" themes, showcasing a variety of products, including lifelike models of dinosaurs and other creatures, appealing to a broader audience [4][5] Cultural Integration - The emergence of "Guochao" (national trend) figurines reflects the integration of Chinese cultural elements into the designs, with popular themes including characters from folklore and mythology [5] - Creators are increasingly breaking the conventional boundaries of figurines, presenting works that resemble contemporary sculptures, thus expanding the consumer base [5]