23天，4亿人用了高德扫街榜

Core Insights - On October 1, 2023, Gaode App achieved a record of 300 million daily active users (DAU), surpassing last year's peak, and reached 360 million DAU on October 2, indicating its status as a national-level application in China [3][6][14] - Gaode's recent launch of the "Gaode Street Ranking" has significantly contributed to its user growth, with over 400 million users engaging with the feature within 23 days of its launch [7][14] - The app has evolved beyond navigation to become a comprehensive lifestyle service platform, integrating various functionalities such as food discovery, travel planning, and social recommendations [19][20][24] User Engagement and Growth - The DAU of Gaode during the National Day holiday indicates that approximately one in three internet users in China accessed the app, highlighting its widespread adoption [6][16] - The "Gaode Street Ranking" has a penetration rate of nearly 50% among Gaode's total user base, showcasing its popularity and user engagement [16][24] - The app's features, such as real-time location sharing for group travel and the ability to find essential services, have seen exponential growth in usage during holiday periods [18][19] Technological Innovation - Gaode's approach to the "Gaode Street Ranking" relies on real user behavior data rather than traditional rating systems, addressing the issue of unreliable reviews [9][10] - The integration of AI algorithms to analyze user data enhances the app's ability to provide accurate and relevant recommendations, establishing a new credit system for offline businesses [13][20] - The app's transformation into a multi-functional platform reflects a strategic shift towards leveraging technology to meet diverse consumer needs [24][25] Strategic Positioning - Gaode is positioned as a key player in Alibaba's broader strategy to create a comprehensive consumption platform, aiming to rival major applications like Taobao [22][23] - The app's evolution from a navigation tool to a lifestyle service hub illustrates a significant shift in the internet application landscape, focusing on user behavior to drive value creation [24][25] - As of July 2025, Gaode is projected to have 890 million monthly active users, solidifying its status as Alibaba's second-largest app [23]