Core Viewpoint - Zong Fuli is facing a complex situation with multiple challenges, including a court ruling that upheld the freezing of $1.8 billion in assets and resistance to her new brand strategy, "Wawa Xiaozong" [2][9][30]. Legal Challenges - On September 26, 2024, the Hong Kong High Court rejected Zong Fuli's appeal, maintaining the asset freeze on Jianhao Company's HSBC account [2]. - The asset freeze originated from an application by Zong Qinghou's three overseas children, leading to a legal battle over the trust relationship and asset ownership [9][11]. - Legal experts suggest that the ruling does not equate to a total loss for Zong Fuli, as the final decision on the trust's validity will be made by the Hangzhou court [11][14]. Brand Strategy and Market Position - Zong Fuli's new brand "Wawa Xiaozong" has not gained widespread support from distributors, with some openly opposing it [4][30]. - The introduction of "Wawa Xiaozong" is seen as a strategic move to assert her independence and negotiate for control over the main brand, "Wahaha" [24][27]. - The brand aims for a sales target of 30 billion yuan, which is nearly 80% of Wahaha's current revenue [27]. Internal Power Dynamics - Zong Fuli is working to consolidate power within Wahaha, moving assets to her control and replacing management to strengthen her position [15][19]. - The company's complex ownership structure complicates her ability to implement significant brand strategies independently [15][17]. - The ongoing legal disputes and brand strategy shifts are part of a broader effort to secure her leadership and mitigate risks from potential challengers [13][14]. Market Challenges - The acceptance of "Wawa Xiaozong" in the market is low, with 62% of social media users preferring existing brands [30]. - There are concerns about trademark infringement and resistance from distributors due to recent sales performance requirements [30][31]. - The beverage industry is highly competitive, with established players like Nongfu Spring and Yi Bao posing significant challenges to market entry [31]. Strategic Outlook - Zong Fuli's approach reflects a blend of proactive strategy and risk management, aiming to navigate the complexities of family legacy and corporate governance [35][36]. - The outcome of her strategies will significantly impact the future of Wahaha and set a precedent for family business succession in China [36][37].
18亿上诉驳回，宗馥莉迎来接班后最凶险一战
3 6 Ke·2025-10-04 04:35