新产品来了！“住宿+”提升消费新体验

Core Insights - The hospitality industry is increasingly adopting "accommodation+" models to enhance consumer experience and meet new demands during holiday periods [1][2][3] Group 1: Accommodation+ Initiatives - Various hotels are launching unique "accommodation+" experiences, such as the Shangri-La Hotel in Hohhot offering a "stay + Mongolian robe experience" and the Marriott in Lijiang providing a "stay + intangible cultural heritage woodblock printing experience" [1] - Jinjiang Hotels is promoting "hotel + destination" packages, including a Disney shuttle service at the Shanghai Baolong Radisson Hotel and a maritime-themed room package at the Shanghai Lingang Jinjiang International Hotel [2] - The Ultraman-themed hotel at Shanghai Haichang Ocean Park is experiencing high demand, indicating a shift towards experiential consumption in the hotel sector [3] Group 2: Consumer Trends and Engagement - The transition from traditional accommodation to experiential consumption reflects consumers' pursuit of enhanced quality in their spending [3] - Hotels are integrating various aspects of consumer experience, such as dining, travel, and entertainment, to create a cohesive consumption environment, which fosters stronger emotional connections with customers [3] - Jinjiang Hotels is incorporating unique experiences into its membership system, such as a touring comedy show across 12 cities, enhancing member engagement through experiential offerings [3] Group 3: Policy Support and Industry Growth - The accommodation sector plays a crucial role in stimulating domestic demand and is expected to benefit from supportive policies aimed at high-quality development [4][5] - Future policies are anticipated to focus on diversifying product offerings, revitalizing existing resources, and promoting innovative business models, including the conversion of idle commercial properties into hotels [5] - The push for digitalization and standardization in the accommodation industry is expected to enhance operational efficiency and service quality, leveraging technologies like AI and IoT [5]