Sora独立App爆火之后 OpenAI火速推进版权管控与AI变现框架

Core Insights - OpenAI is set to introduce more granular control options for content rights holders in its AI video generation tool Sora, allowing them to dictate how their characters are used and share in revenue generated from such uses [1][2][3] Group 1: Control Options for Rights Holders - Content rights holders, including major film studios and IP owners, will have the ability to allow or block the use of their characters in Sora [2] - The rights holders include but are not limited to large film studios, anime and game IP owners, and physical IP rights holders [2] Group 2: Sora's Launch and Features - Sora has been launched as an independent app, initially available in the US and Canada, allowing users to create and share AI-generated videos up to 10 seconds long [3][7] - The app supports the generation of AI videos derived from copyrighted content, but usage permissions depend on the rights holders' settings and platform regulations [3][7] Group 3: Revenue Sharing and Monetization Strategy - OpenAI plans to implement a precise revenue-sharing model for rights holders who allow their characters to be used in Sora [3][4] - The company acknowledges that the revenue-sharing framework will require trial and error to optimize [4] Group 4: Market Impact and Competition - The rapid popularity of Sora 2 is seen as a strong confirmation of AI's potential to disrupt traditional software and applications, posing a threat to existing social media platforms [7] - Sora has transitioned from a model demonstration to a social-level product, achieving top rankings in the Apple iOS free app chart shortly after launch [8]