全球媒体都在下坡路，“铁饭碗”碎了一地

Core Viewpoint - The media industry is facing significant challenges, with major layoffs and a shift towards freelance work as traditional media struggles to maintain financial viability [6][7][21]. Group 1: Media Industry Challenges - Major media outlets like The Washington Post, Los Angeles Times, and USA Today have laid off 10% to 20% of their workforce due to declining advertising and subscription revenues [7]. - Public media organizations such as PBS and NPR have also reduced staff by 15% and 10% respectively, while the BBC faced a budget deficit of nearly £500 million, leading to 500 job cuts [8]. - The trend of layoffs is not limited to the U.S.; Canadian Broadcasting Corporation (CBC) has cut over 1,000 positions, and Japan's NHK is projected to lose ¥40 billion (approximately 2 billion RMB) in the 2025 fiscal year [8][12]. Group 2: Shift to Freelance Work - There is a growing trend of freelancers in the media industry, with many professionals opting to work independently rather than being tied to traditional media organizations [15][21]. - Freelancers are increasingly involved in various fields, including visual storytelling, investigative reporting, and specialized B2B sectors, as traditional media faces pressure to cut costs [20][21]. - The rise of "super individuals" in the media landscape indicates a shift away from reliance on large institutions, with personal brands becoming more significant than traditional media brands [31][32][33].