长假过半！大众点评“品质外卖”美食小城流量增164%

Core Insights - The "Quality Takeaway" service from Dianping reported a significant increase in user traffic, with a more than 120% month-on-month growth in the first three days of the holiday period [1] - The flow of users from third and fourth-tier cities exceeded the overall market growth, reaching 164% [1] - High-rated dining restaurants, such as those on the "Must Eat List" and "Black Pearl" list, saw a year-on-year increase of over 50% in takeaway orders, with an average transaction value of 42.5 yuan [1] User Traffic Growth - The "Quality Takeaway" service experienced a user traffic increase of over 120% compared to the previous month during the holiday [1] - Third and fourth-tier cities showed a remarkable growth rate of 164% in user flow [1] Dining Trends - High-rated restaurants contributed to a significant rise in takeaway orders, with a year-on-year increase exceeding 50% [1] - The average order value for these takeaways was reported at 42.5 yuan [1] Popular Cities for Takeaway - The top 10 cities for "Takeaway Taste Tour" included Shanghai, Guangzhou, Hangzhou, Beijing, Nanjing, Shenzhen, Suzhou, Chengdu, Changsha, and Chongqing [1] - The top 10 food cities for takeaway were identified as Nanchang, Foshan, Zhuhai, Shantou, Sanya, Yangzhou, Jingdezhen, Zhongshan, Quanzhou, and Shaoxing [1]