大众点评“品质外卖”美食小城异地用户流量增164%

Core Insights - The "Quality Takeaway" service from Dianping reported significant growth in user traffic during the holiday period, with a more than 120% month-on-month increase for users from other regions [1] - The flow of users from tier two, three, and four cities saw an impressive increase of 164%, outpacing the overall market growth [1] - High-rated dining restaurants, such as those on the "Must-Eat List" and "Black Pearl" rankings, experienced over 50% year-on-year growth in takeaway orders, with an average transaction value of 42.5 yuan [1] Regional Analysis - The top ten cities for the "Takeaway Taste Tour" include Shanghai, Guangzhou, Hangzhou, Beijing, Nanjing, Shenzhen, Suzhou, Chengdu, Changsha, and Chongqing [1] - The top ten food cities among smaller cities are Nanchang, Foshan, Zhuhai, Shantou, Sanya, Yangzhou, Jingdezhen, Zhongshan, Quanzhou, and Shaoxing [1]