地方车展揽客，车企抛出“一口价”拉销量

Core Insights - The automotive industry is experiencing a surge in consumer interest during the Golden Week, driven by attractive promotional offers and subsidies [1][4][5] - Major car exhibitions in regions like Tianjin and surrounding areas are witnessing high foot traffic and sales activity, with various brands offering significant cash discounts and promotional packages [2][4] Group 1: Promotional Strategies - Car manufacturers are implementing various promotional strategies such as "one-price" offers, low down payments, and cash discounts to stimulate sales during the Golden Week [2][3] - Specific examples include GAC Toyota's "one-price" starting at 129,800 yuan for the Venza and Honda's Accord with discounts up to 55,000 yuan, bringing the price down to 124,800 yuan [3] Group 2: Consumer Behavior - Consumers are actively seeking to take advantage of the promotional offers, with many planning to make purchases during the car exhibitions [1][2] - The presence of family members at the exhibitions indicates a collective decision-making process, with buyers comparing multiple models and offers [2][4] Group 3: Market Trends - The automotive market is expected to see a significant boost in sales during the Golden Week, supported by government subsidies and local promotional activities [4][5] - The "golden September and silver October" period is traditionally a peak season for car sales, and this year is expected to follow the trend due to the combination of festive events and promotional activities [5]