不要在商标上和消费者玩“文字游戏”

Core Viewpoint - The trademark "Qianhe 0+" has been declared invalid by the National Intellectual Property Administration, reigniting discussions about misleading marketing practices in the food industry [2][5]. Group 1: Trademark and Consumer Perception - The "Qianhe 0" soy sauce was previously criticized for cadmium contamination, leading to debates about the relationship between the "0+" trademark and claims of "zero additives" [3][5]. - Consumers are increasingly aware of the discrepancies between marketing claims of "zero additives" and the actual ingredient lists, which often still contain preservatives and colorants [3][6]. Group 2: Misleading Marketing Practices - Many products use terms like "zero sugar" or "zero additives" to create a false impression of being completely additive-free, while they may only lack specific ingredients [6][8]. - The use of ambiguous terms in branding and packaging is seen as a tactic to mislead consumers, prompting significant backlash and calls for accountability [8][9]. Group 3: Regulatory Response - The National Health Commission and the State Administration for Market Regulation have issued guidelines to standardize food labeling, prohibiting terms like "not added" and "zero added" to prevent misleading claims [8][11]. - Ongoing improvements in legal regulations aim to address gaps in consumer protection, emphasizing the need for companies to adhere to principles of honesty and integrity [11].