数读中国 一组数据看懂我国数字消费潜力

Core Insights - The Ministry of Commerce and eight other departments have jointly issued guidelines to promote the development of digital consumption, emphasizing the need to diversify supply in this sector [1] - The digital infrastructure, represented by 5G and artificial intelligence, is continuously improving, leading to an expansion of consumption scenarios and driving the growth of new digital consumption [1] Digital Consumption Growth - From January to August this year, the national online retail sales reached nearly 10 trillion yuan, with a year-on-year growth of 9.6%, outpacing the growth rate of total retail sales of consumer goods [2] - In the first half of this year, the sales revenue from smart elderly care technology services increased by 33.7%, while the sales revenue from elderly smart and wearable equipment manufacturing grew by 32.6% [5] Emerging Digital Consumption Trends - The digital consumption landscape is expanding, with new products like smart home devices and AI glasses gaining popularity. In July, the manufacturing value added of smart drones and smart vehicle-mounted equipment increased by 80.8% and 21% respectively, while the production of civilian drone products rose by 18.9% [6] - New digital consumption models are thriving, with instant retail and live-streaming e-commerce transactions both achieving double-digit growth in the first seven months of this year [7] Diverse Consumption Categories - The range of digital consumption is broadening, covering areas from dining and beauty to pharmaceuticals and travel, aligning closely with consumer demand [8] Online Sales Performance - From January to August this year, online sales of home appliances and digital products showed significant growth, with smart wearables increasing by 25.2%, computers by 23.7%, and mobile phones by 20.2% [11]