擦边商K的风吹到了川藏线

Core Insights - The article discusses the emergence of a new entertainment model in the tourism sector along the Sichuan-Tibet line, particularly focusing on a guesthouse in Kangding, which has integrated performances into its offerings to attract visitors [1][14][22]. Group 1: New Business Model - The guesthouse initially struggled with business but found success by introducing performances that blend local culture with entertainment, leading to increased demand for accommodations [2][3][14]. - The performances, referred to as "Business Zhuoma," have transformed the guesthouse's appeal, drawing in crowds and generating significant revenue through ticket sales and dining [4][12][30]. - The guesthouse's owner has created a new revenue stream by bundling accommodation, dining, and entertainment, which has proven to be more profitable than traditional lodging alone [22][29]. Group 2: Market Dynamics - The tourism industry along the Sichuan-Tibet line has faced challenges due to increased competition from self-driving tourists who prefer to camp or sleep in their vehicles, impacting traditional lodging businesses [17][20][49]. - The introduction of "Business Zhuoma" performances has filled a gap in nighttime entertainment, which was previously lacking in the region, thus enhancing the overall tourist experience [50]. - The guesthouse's strategy reflects a broader trend in the hospitality industry, where businesses are evolving from merely providing accommodation to creating immersive experiences that cater to tourists' emotional and entertainment needs [41][48]. Group 3: Cultural Implications - The rise of "Business Zhuoma" has sparked debate regarding its impact on the preservation of local culture, with some arguing that it commodifies traditional practices for profit [47][49]. - The performances, while popular among tourists, have raised concerns about their authenticity and the potential erosion of genuine cultural expressions in favor of entertainment [43][44]. - The article suggests that while the current model is profitable, it may face scrutiny and challenges if public sentiment shifts against the commercialization of local culture [46][48].