传统文化赋能文旅消费 “非遗+”解锁假日经济“流量密码”

Core Insights - The National Day and Mid-Autumn Festival holiday saw a significant focus on intangible cultural heritage (ICH) in various tourist attractions across China, particularly in Shanxi Province's Xinzhu Ancient City, where traditional performances and local delicacies attracted large crowds [1][6] - In Shenzhen, a unique underwater performance of the traditional fish lantern dance showcased a blend of cultural heritage and modern presentation, enhancing the visitor experience [7][9] - Various regions, including Jiangxi and Jiangsu, innovated their cultural tourism offerings by integrating traditional arts with modern technology, creating immersive experiences that stimulated consumer engagement and extended visitor stays [11][14][19] Group 1: Shanxi Province - Xinzhu Ancient City experienced an average daily visitor count exceeding 110,000 during the holiday period, highlighting the popularity of ICH performances and local cuisine [6] - The traditional performance of "Dahuo" (Iron Flower) captivated audiences with its spectacular display of molten iron, contributing to the festive atmosphere [4] Group 2: Shenzhen - The underwater performance at the local aquarium featured traditional fish lanterns and a 15-meter-long dragon lantern, creating a dynamic and visually striking experience for visitors [9][10] - The integration of a large 73-square-meter national flag in the performance further enhanced the celebratory atmosphere, engaging the audience [10] Group 3: Jiangsu and Jiangxi - Jiangsu's innovative combination of traditional Huai opera with modern robotics attracted significant attention, showcasing a new model of cultural performance that includes interactive elements [11][14] - In Jiangxi, a series of activities at Jizhou Kiln combined ICH experiences with local cuisine and ceramic markets, enriching the visitor experience and promoting cultural engagement [16][18] - The "culture + experience + consumption" model implemented in these regions effectively stimulated holiday economic activity while fostering the transmission of intangible cultural heritage [19]