Core Insights - The newly opened beauty store BEAUTY CHOICE at Guangzhou Tower Square features a music-themed design, attracting a significant number of consumers during the National Day holiday [1][3]. Group 1: Consumer Demographics and Behavior - Guangzhou Tower Square is projected to have an average daily foot traffic of over 76,000 by August 2025, which is 4.2 times the city's median foot traffic of approximately 18,000 [3]. - The majority of visitors (55.08%) are aged between 19 and 29, indicating a strong preference for entertainment through gaming and music compared to previous generations [3]. Group 2: Marketing and Expansion Strategy - The management of Guangzhou Tower Square has integrated music into its marketing strategy, hosting events like the Guangzhou Tower Music Art Season and custom musical productions to engage contemporary consumers [3]. - The brand plans to expand the "beauty + X" themed stores into more artistic domains and aims to open around 30 new stores annually in cities such as Shanghai, Beijing, Shenzhen, Wuhan, and Nanjing [5].
音乐为媒，广州塔携手美妆集合店探索消费新体验
Sou Hu Cai Jing·2025-10-05 04:49