49页|2025年全球移动市场趋势洞察报告

Global Mobile Market Trends - By 2025, the global mobile market is expected to enter a more mature and differentiated phase, with revenue growth stabilizing at an estimated 5% due to market saturation and declining user willingness to pay [1][10][11] - The difficulty and cost of customer acquisition will continue to rise, prompting manufacturers to focus more on user retention and refined operations [1][10][11] - The application of AI technology and innovation may provide new growth points for the industry despite geopolitical risks and localization challenges faced by Chinese mobile companies [1][10][11] Mobile Game Market Review - The global mobile game market is showing signs of recovery, with a projected revenue growth of 2.9% in 2024, despite a slight decline in download volumes [27][28] - Chinese mobile games continue to perform strongly in the global market, with revenue growth reaching 8.5% and market share recovering to 27% [28] - The download volume for Chinese mobile games is expected to see a slight rebound in 2025, stabilizing market share amid increasing competition and regulatory challenges [28] Marketing Strategy Trends - The introduction of AIGC (AI-Generated Content) in marketing strategies is expected to drive user growth effectively, with a significant increase in new content materials [16][20] - The diversification of mobile marketing strategies, including the rise of Web to App (W2A) and Web to Apk advertising, is creating new low-cost traffic pools for manufacturers [20][21] - Programmatic advertising and localized content are becoming key trends in overseas marketing, enhancing advertising efficiency and effectiveness [20][21]