“一张票玩转一座城” 小票根如何成为激活城市消费的“金钥匙”

Core Insights - The article highlights the effective strategies employed in the Yangtze River Delta region to enhance tourism and related consumption through initiatives like "one ticket multiple experiences" and the distribution of consumption vouchers, leading to a positive cycle of attracting, retaining, and promoting consumer spending [1] Group 1: Tourism Strategies - Various locations in the Yangtze River Delta are implementing "one ticket multiple experiences" to extend tourist stay and boost spending in dining and accommodation sectors [1] - In Huangshan, tourists can enjoy discounts by presenting their train or flight tickets, promoting local cuisine and experiences [3] - The "ticket root" system allows tourists to redeem discounts on attractions based on their dining, accommodation, and shopping receipts, enhancing the overall visitor experience [7] Group 2: Economic Impact - The "ticket root economy" initiative has led to a 1-1.5 times increase in foot traffic in Huangshan, with sales across various sectors seeing over a 50% increase during the holiday period [9] - In Changzhou, the newly opened Lingpet Paradise is expected to see a 20% to 30% increase in visitor numbers due to the influence of cultural tourism vouchers, with hotels experiencing high demand [11] - Online booking for tickets and hotel packages offers various discounts, with expectations of a 10% to 15% increase in secondary consumption during the holiday [13]