国补第四批资金下达！小城居民卡点抢券秒光，部分家电卖场“自掏腰包”补贴｜华夏双节观察

Group 1 - The article highlights the ongoing promotional activities in the home appliance market during the National Day holiday, with significant discounts and gifts being offered to attract consumers [3][4]. - The fourth batch of government subsidies for home appliances has been released, indicating that the subsidy program is nearing its end by 2025, leading to increased competition among companies to maintain market share without relying solely on government support [2][5]. - Despite the promotional efforts, foot traffic in stores has not met expectations, with some stores reporting more staff than customers during peak hours, suggesting a potential decline in consumer interest [4][5]. Group 2 - The government has allocated a total of 690 billion yuan in subsidies for the year, but the availability of consumer vouchers has become limited, making it difficult for consumers to access these benefits [5][6]. - The shift from easily accessible subsidies to a more competitive voucher system has led to a decline in consumer purchasing power and market demand, as many consumers are unable to secure the necessary vouchers [6][8]. - Analysts predict that the current subsidy policy will likely not continue beyond 2026, as the market has already absorbed much of the purchasing potential, and companies will need to rely on their own competitiveness for growth [7][8]. Group 3 - The home appliance industry is experiencing a slowdown, with overall retail sales growth significantly decreasing from 23.8% in late 2024 to just 7% by mid-2025, indicating a diminishing impact of the subsidy program [8]. - Companies are increasingly looking to international markets for growth opportunities, suggesting a strategic shift in focus away from domestic subsidies [8]. - Recommendations for manufacturers include introducing differentiated products and enhancing service quality to stimulate consumer demand in the absence of government support [8].