Xin Jing Bao·2025-10-05 09:17Core Insights - The automotive market in Beijing is experiencing a vibrant atmosphere during the Golden Week, with a significant focus on electric vehicles (EVs) [1][2] - The trend of viewing and purchasing cars has become a leisure activity for families, with multiple EV brands showcasing their models in shopping malls [2][3] Group 1: Market Dynamics - The Beijing commercial district is becoming a competitive space for automotive brands, with a concentration of 15 EV brands in the Heshenghui shopping mall, including well-known names like Tesla and Li Auto [2][5] - The "cluster effect" of multiple brands in one location enhances consumer attraction, allowing for efficient comparison and increased foot traffic for all participating brands [5][6] Group 2: Consumer Behavior - Families are increasingly visiting EV showrooms, with a notable preference for SUVs among family customers, reflecting a growing acceptance of domestic brands in the passenger vehicle market [4][5] - The design features of vehicles, such as the rotating seats in the Zeekr 9X, are appealing to families, as they enhance comfort and interaction among family members during the car-buying experience [4][6] Group 3: Retail Strategy - The establishment of smart automotive experience centers, like the one opened by Gome Car Market, indicates a shift towards integrating automotive sales with retail environments to attract younger consumers [5][6] - Brands are evaluating the cost-effectiveness of maintaining showrooms in high-rent commercial areas, balancing brand visibility against sales conversion rates [5][6]