深圳房企发力促销，新房市场“折扣大战”，二手房市场“以价换量”

Core Insights - The real estate market is experiencing a "golden period" during the National Day and Mid-Autumn Festival holidays, with significant promotional activities and increased new home supply in major cities [1] - Shenzhen's new policies have notably stimulated the housing market, leading to a surge in sales during the holiday period [2][3] Market Performance - In September, Shenzhen's residential property transactions saw a total of 7,633 units, a month-on-month increase of 20.7% and a year-on-year increase of 38.3% [7] - New home transactions accounted for 3,087 units, reflecting a month-on-month increase of 43.5% and a year-on-year increase of 32.7% [7] - The second-hand housing market also showed resilience, with 5,808 units recorded, marking a month-on-month increase of 10.3% and maintaining over 5,000 units for seven consecutive months [8] Promotional Strategies - Real estate companies are heavily discounting properties to boost sales, with some new homes offered at prices below 85% of the registered price [5] - High-quality property events are being organized across key areas in Shenzhen to stimulate sales through both online and offline channels [5] Market Trends - The market is currently in a "weak recovery" phase, with the increase in transaction volume not yet translating into price stabilization [9] - The trend of "price for volume" continues in the second-hand market, indicating cautious buyer sentiment despite increased sales activity [6][9] - The recovery of the market is dependent on the effectiveness of existing policies and the gradual accumulation of buyer confidence [9]