往年抢购茅台消费者，今年对2599元降价酒视而不见，高端白酒遇冷

Core Insights - The article highlights a significant decline in consumer interest in high-end products during the National Day holiday, despite substantial price reductions across various categories, indicating a shift in consumer behavior towards value-oriented purchasing [1][5][29] Group 1: Market Trends - High-end liquor sales, including Moutai and Wuliangye, have seen a year-on-year decline of 15%-20% during the holiday period, with Moutai's price dropping from 2999 yuan to 2599 yuan [3][5] - The mooncake market is experiencing similar challenges, with prices for premium gift boxes slashed by over 50%, reflecting a lack of consumer interest [5][29] - The cigarette market is particularly affected, with prices for high-end brands like Zhonghua dropping from 1800 yuan to 850 yuan, and sales rates falling below 40% [7][29] Group 2: Consumer Behavior - Younger consumers are increasingly prioritizing cost-effectiveness over brand prestige, with only 12% of the post-2000 generation having tried high-proof liquor [11][15] - The shift in consumer mindset is evident as companies reduce their dining budgets, opting for cheaper options like beer instead of high-end spirits [11][15] - A significant 78% of consumers prefer purchasing unpackaged mooncakes, indicating a desire to save on unnecessary packaging costs [13][15] Group 3: Economic and Regulatory Influences - Regulatory measures, such as restrictions on mooncake packaging and increased penalties for smoking violations, are contributing to the changing market dynamics [13][15] - The supply side is adapting to these changes, with producers of liquor and mooncakes focusing on mid-range products and cost-effective packaging [27][29] - The overall consumer sentiment reflects a transition from "conspicuous consumption" to "value-based consumption," mirroring trends seen in other countries during economic downturns [19][21][29] Group 4: Future Outlook - Experts predict that China will enter a "value consumption era" over the next 5-10 years, emphasizing practicality, durability, and environmental considerations in purchasing decisions [31][33] - This shift is expected to lead to a healthier market environment, benefiting consumers by allowing them to obtain better products for lower prices [33][35] - Companies relying on brand premiums and marketing strategies will need to reassess their value propositions to remain competitive in this evolving landscape [29][31]