北京房产中介协会：禁止做局砸盘及PUA房主

Core Viewpoint - The Beijing Real Estate Brokerage Industry Association has issued a set of ten initiatives aimed at regulating the real estate brokerage sector to stabilize the market during a critical recovery phase [2][5]. Group 1: Market Stability and Information Disclosure - The association emphasizes the importance of real estate brokerage services and market information services in stabilizing the real estate market [2]. - It calls for maintaining a correct public opinion direction and objectively disclosing market information, avoiding exaggerated claims about market risks [5]. - The initiatives discourage the use of misleading headlines and ensure that market data is accurate and reliable [5][6]. Group 2: Business Operations and Ethical Practices - The initiatives prohibit false property viewings and enticing homeowners to list at lower prices, aiming to eliminate unethical practices [6][7]. - It is stated that brokers should scientifically assess property values and avoid using manipulative tactics to pressure homeowners into lowering prices [7] - The association insists on accurately reflecting market prices and not artificially lowering quotes to disrupt market order [7][8]. Group 3: Consumer Rights and Fee Transparency - The initiatives require clear pricing for services, ensuring that all fees are publicly displayed and no undisclosed charges are applied [8]. - It prohibits improper competition through promises of rebates or commissions to buyers and demands that brokers maintain normal financial order [8][9]. Group 4: Fair Competition and Market Ecology - The association calls for the prohibition of exclusive agreements that could harm fair competition in the market [9]. - It encourages reasonable fee determination based on the quality of brokerage services and discourages low-price competition that undermines industry standards [9].