“首发经济”燃动假期消费新引擎

Core Viewpoint - The "first launch economy" is gaining momentum during the holiday season, with new stores, products, and exhibitions driving consumer enthusiasm and accelerating the release of consumption potential [1] Group 1: New Store Openings - The first artificial intelligence ecosystem flagship store opened in Shenzhen, featuring over 200 new products related to AI audio-visual, education, and office applications, along with an interactive experience area for consumers [1] - In Nanchang, the first "Home Appliance 3C Launch Center" opened, introducing over 50 brand flagship experience halls, showcasing products like a 163-inch giant screen TV and AR smart glasses, attracting a large number of consumers [1] Group 2: Consumer Engagement Activities - Various regions are creating new consumption scenarios and business formats centered around the "first launch economy," such as the International Dinosaur Culture Tourism Festival in Sichuan, which featured the global debut of intelligent simulation dinosaur robots [1] - A new robot theater opened in Shanghai, allowing consumers to interact with bionic robots and scientists, enhancing the experiential aspect of consumer engagement [1] - In Changsha, over 130 first-launch stores welcomed customers, hosting local cultural performances to stimulate holiday consumption [1] Group 3: Sales Performance - Sales platforms reported a 41% year-on-year increase in foot traffic to stores during the first four days of the holiday, with a remarkable 87% increase in new product reservations [1] - Jiangsu, Shanghai, and Beijing emerged as the hottest consumption regions during the holiday period [1]