升腾的“烟火气”：“夜经济”激活中国假日消费新动力

Core Viewpoint - The "night economy" in China is becoming a new driving force for holiday consumption, with a significant increase in nighttime activities such as dining, shopping, and tourism during the National Day and Mid-Autumn Festival holidays [1][4]. Group 1: Night Economy Growth - Approximately 60% of domestic residents' consumption occurs at night, indicating a shift in consumer habits towards nighttime activities [3]. - In Chongqing's Songguai Ancient Town, the number of visitors during the first three days of the holiday reached 55,000, representing a growth of over 10% compared to the same period last year [3]. - The average daily foot traffic in Chongqing's Guanyin Bridge business district exceeded one million during the holiday, with monitored enterprises reporting a sales increase of 18.4% [5]. Group 2: Nighttime Attractions and Events - The integration of technology and cultural tourism is enhancing nighttime consumption experiences, exemplified by a large-scale drone light show in Chongqing that has been performed 26 times since April, with an average occupancy rate of over 70% in nearby restaurants during the shows [8]. - The vibrant atmosphere of night markets and scenic spots, such as the Hongya Cave in Chongqing, has attracted large crowds, showcasing the appeal of local delicacies and nighttime entertainment [5][6]. Group 3: Economic Implications - The flourishing night economy reflects the resilience and potential of the Chinese market, with ongoing updates in business models contributing to the expansion of consumption [8]. - Experts highlight that the diverse nighttime consumption scenarios are becoming a new engine for driving holiday economic growth in China [8].