听·见丨“万物皆可租”？年轻人的选择也是市场契机

Core Insights - The rental consumption trend among young consumers is rapidly growing, with a significant increase in demand for digital products during the recent holiday season [1][3] - The 3C digital product rental market in China reached a scale of 26.91 billion yuan in 2024, with 63.5% of consumers aged 20-30 preferring to rent [3] - The rental economy is expanding beyond housing into various sectors such as digital products, clothing, and beauty, with a notable 600% increase in demand for portable sports cameras [3][4] Market Dynamics - The rental business has experienced explosive growth this year, particularly in the travel photography segment, indicating a shift in consumer behavior towards renting rather than owning [3] - Young consumers are increasingly adopting a "renting" mindset, allowing them to experience high-quality products at a lower cost, thus avoiding waste from infrequent use [3][4] - The trend reflects a broader change in consumption values, where experiences are prioritized over ownership, showcasing a more mature and rational consumer mindset [4] Challenges and Future Outlook - Despite the market's growth, issues of trust and regulation remain critical challenges for the rental industry, necessitating clearer standards and better oversight [4][5] - The transition to a more reliable and efficient rental economy is just beginning, indicating potential for further market development and consumer engagement [5]