Core Insights - The Chinese government emphasizes the need to expand domestic demand and create more consumption scenarios to continuously release consumption and investment potential [1] Group 1: Consumer Market Performance - During the National Day and Mid-Autumn Festival holidays, key retail and catering enterprises saw a sales increase of 3.3% year-on-year in the first four days of the holiday [1] - In Jiangxi, local initiatives such as issuing 1 million yuan in consumption vouchers effectively stimulated consumer spending [2] - In Hunan, the first day of the holiday saw a 35% increase in foot traffic and a 28% increase in purchase orders compared to the previous period [2] - Xinjiang's tourism revenue reached 287 million yuan with 396,200 visitors in the first two days of the holiday [2] - County tourism saw a 51% increase in pre-orders compared to last year, with some counties experiencing over 100% growth [3] Group 2: New Consumption Trends - The demand for ride-hailing services surged by 20% during the holiday, with intercity rides increasing by 51% [4] - Sales of travel-related products, such as smart luggage, saw significant growth, with smart luggage sales increasing over 10 times year-on-year [4] - The offline service sector also thrived, with local dining orders increasing by 150% on the first day of the holiday [4] - Experience-driven consumption, such as themed stores and cultural experiences, attracted large crowds, with one store in Zhengzhou reporting over 65,000 visitors in a single day [5] Group 3: Service and Infrastructure Enhancements - The government has implemented measures to improve service consumption, including subsidies for household services and rental car services [6] - Car rental bookings increased significantly, with long-term rentals (over 8 days) growing by over 30% year-on-year [6] - Local authorities enhanced public services and safety measures during the holiday, ensuring a smooth experience for visitors [6][7]
市场运行平稳 消费活力释放（国庆中秋假期市场观察）
Ren Min Ri Bao·2025-10-05 21:45