金价涨涨涨！“黄金套餐”火了！水贝市场迎婚庆消费旺季

Core Viewpoint - The Shenzhen Shui Bei gold and jewelry market is experiencing a surge in wedding-related consumption during the holiday season, driven by increased foot traffic and a preference for specific gold products [1][2]. Group 1: Market Trends - The Shui Bei market has seen a significant increase in customer flow, with reports indicating that foot traffic has doubled during the National Day holiday [5]. - Traditional wedding gold accessories such as dragon and phoenix bangles, "xi" character chains, and wedding rings remain popular, while 5D craftsmanship gold is gaining traction among younger consumers due to its lightweight and fashionable design [7][9]. Group 2: Consumer Preferences - The "one-price" gold jewelry packages are particularly favored by consumers, as they offer a complete set of wedding items without the need for individual selection [12][14]. - A notable trend is the preference for wedding-related "one-price" gold products, which are perceived as a rigid expenditure and align with consumer budgets [12][16]. Group 3: Pricing Dynamics - The price of gold jewelry has continued to rise, with several brands reporting prices exceeding 1,100 yuan per gram for their gold products [18]. - During the holiday period, many brands have adjusted the prices of their "one-price" gold jewelry by approximately 5% to attract consumers, alongside promotional activities tailored to wedding needs [20].