Core Viewpoint - The report from Tianfeng Securities indicates that Dashih Holdings (01405) is a leading player in the pizza sector with strong growth potential, expected to continue expanding in the Chinese market, supported by store expansion, cost reduction, and improved profitability through overhead cost dilution [1] Financial Performance - In the first half of 2025 (25H1), the company reported revenue of 2.59 billion yuan, a year-on-year increase of 27.0%, with operating profit at 380 million yuan, up 28.0% year-on-year, and an operating profit margin of 14.6%, which is an increase of 0.1 percentage points compared to 24H1 and 0.2 percentage points compared to 24H2 [1] - Adjusted net profit for 25H1 was 90 million yuan, representing a year-on-year growth of 79.6%, with an adjusted net profit margin of 3.5%, up 1.0 percentage points year-on-year and stable compared to 24H2 [1] Store Expansion and Operations - The company aims to achieve a store opening target of approximately 98% for the year, with a total of 1,198 stores by the end of 25H1, a year-on-year increase of 31.1%, and a net addition of 190 stores in 25H1 [2] - By August 15, an additional 43 stores were opened, with 27 under construction and 35 signed, aiming for a total of 300 new stores by 2025 [2] - In 25H1, same-store sales declined by 1.0%, primarily due to high base effects from strong sales in newly entered markets after December 2022, while first-tier cities maintained positive same-store growth [2] Revenue by Market - In 25H1, revenue from first-tier markets was 1.08 billion yuan, a year-on-year increase of 7.2%, while revenue from non-first-tier markets reached 1.51 billion yuan, up 46.6%, with the revenue share increasing to 58.2%, an 8 percentage point increase year-on-year, driven by store expansion and strong performance of new stores in newly entered markets [2] Membership Growth - By the end of 25H1, the number of members reached 30.1 million, a year-on-year increase of 55%, with membership contributing to 66.0% of total revenue, up 2.4 percentage points year-on-year [3] Cost Management - In 25H1, the raw material cost ratio was 27.3%, stable year-on-year, while overall employee compensation expense ratio decreased by 1.1 percentage points to 33.8% [4] - Store-level employee cash compensation ratio increased by 0.3 percentage points to 27.7%, due to increased staffing for new market entries, while headquarters employee cash compensation ratio decreased by 0.4 percentage points to 5.1% due to economies of scale [4]