国补第四批资金下达!小城居民卡点抢券秒光,部分家电卖场“自掏腰包”补贴
Sou Hu Cai Jing·2025-10-06 01:50

Group 1 - The article highlights the ongoing promotional activities in the home appliance market during the National Day holiday, with retailers offering various incentives to attract consumers [3][5] - The fourth batch of government subsidies, amounting to 69 billion yuan, has been distributed, indicating that the home appliance subsidy program is nearing its end by 2025 [7][9] - There is a noticeable decline in consumer interest and foot traffic in stores compared to previous years, with predictions suggesting that the overall market performance during the holiday may not surpass last year's figures [3][5][11] Group 2 - Retailers are adapting to the scarcity of government subsidies by launching their own promotions, with some stores offering additional discounts and gifts to encourage purchases [3][5] - The shift from easily accessible subsidies to a more competitive "coupon" system has made it difficult for consumers to obtain these benefits, leading to a decline in consumer confidence and spending [6][8] - Analysts suggest that the reduction in subsidy availability is likely to impact the growth of the home appliance market, with companies needing to rely more on their competitive strengths rather than government support [9][10]