Workflow
国产OLED屏幕,距离领跑还有多远?
3 6 Ke·2025-10-06 03:02

Core Insights - The article highlights the transformation of China's OLED industry from a follower to a parallel player and now aiming to become a leader in the global market, with significant contributions from companies like BOE, Visionox, Tianma, and TCL Huaxing [1][21]. Group 1: Historical Development - The development of domestic OLED technology began in the 1990s, with Tsinghua University establishing an OLED project group in 1996, laying the groundwork for the industry [2]. - In 2001, Visionox was founded, focusing on key technologies that would later support the production of flexible OLED screens [2][4]. - The early 2010s saw companies like BOE and OLED companies facing challenges due to weak technology accumulation and reliance on imports for critical components [4][6]. Group 2: Market Evolution - The global display market experienced a technological revolution in 2017, significantly improving OLED yield rates, which accelerated the mainstream adoption of OLED screens, particularly after the launch of the iPhone X [7][9]. - Government policies and capital investments supported the domestic OLED industry, with local governments providing incentives for companies like BOE and Visionox to establish production lines [9][11]. - Domestic manufacturers began to gain more influence, with Visionox leading the establishment of international standards in flexible displays [11]. Group 3: Current Challenges - Despite achieving over 45% market share, domestic OLED manufacturers still face significant gaps in high-end markets compared to Samsung and LG [18]. - The industry is characterized by long cycles, high leverage, and substantial R&D investments, leading to revenue growth but profit pressures [18][20]. - Key materials and equipment for OLED production remain heavily reliant on imports, particularly in high-performance organic materials and deposition equipment [16][18]. Group 4: Future Directions - Domestic OLED companies are encouraged to focus on high-value segments such as high-end laptops, automotive displays, and innovative products like foldable screens to avoid price wars in saturated markets [20]. - There is a need for enhanced collaboration between upstream material suppliers and downstream panel manufacturers to improve innovation and reduce dependency on foreign products [16][21]. - The article emphasizes that true leadership in the OLED market will require mastering next-generation display technologies and establishing control over standards and patents [22][23].