国庆消费新图景：数据揭示“小店经济”活力，老字号与市井小吃成顶流

Core Insights - The "taste travel" trend and immersive "local deep travel" experiences have become the preferred choices for consumers during this year's National Day holiday, indicating a shift away from traditional "check-in" style travel [1] Group 1: Taste Travel - The overall traffic for the "must-eat list" on Dazhong Dianping increased nearly twofold compared to the previous month on the first day of the holiday [1] - Small local eateries and long-established restaurants benefited the most, with online traffic for listed small shops increasing over 125% and order volume surging over 178% [1] - Long-established restaurants saw traffic and order volume increases of 130% and over 190%, respectively [1] Group 2: Emerging Food Destinations - Major cities like Shanghai, Beijing, Guangzhou, and Chengdu remain popular destinations for "taste travel," while smaller cities such as Nanchang, Zhuhai, Huzhou, and Quanzhou have also gained attention [3] - Tourists are increasingly arranging multiple meals in a day to experience local flavors, with some opting for delivery services to enjoy popular dishes without leaving their accommodations [3][4] Group 3: Local Deep Travel - The trend of "local deep travel" is on the rise, with a 216% increase in traffic for the "must-play list" among non-local users on October 1, and a 167% increase in order volume for listed leisure activities [5] - Popular activities include spa treatments, bars, and escape rooms, particularly in cities like Shanghai, Beijing, and Shenzhen [5] - The "staycation" trend is also gaining traction, with pet-friendly and family-oriented hotels experiencing significant booking increases, with pet-friendly hotel orders up nearly 170% and family-friendly hotel orders up 60% [5]