“十一”酒店价格反转：一线城市降价揽客，三四线涨价凶猛

Core Insights - The hotel market in first-tier cities is experiencing a notable phenomenon where hotel prices do not increase during peak seasons, contrasting sharply with significant price hikes in third- and fourth-tier cities during the "National Day" holiday [1][8][12] Group 1: Price Trends in First-Tier Cities - In first-tier cities like Beijing, Shanghai, and Guangzhou, mid-to-high-end hotel prices have shown weak growth, with some prices even lower than regular rates during the "National Day" holiday [1][3] - For example, the JW Marriott Hotel in Shanghai had a minimum price of 1355 yuan on October 5, which decreased by 20% compared to regular prices, while the Bulgari Hotel's price dropped by 9% [3] - Economic hotels in core areas of first-tier cities also saw price declines, with some hotels like the Atour Hotel in Beijing offering rooms at 482 yuan, down 30% from regular prices [4][6] Group 2: Price Trends in Third- and Fourth-Tier Cities - In contrast, third- and fourth-tier cities have seen hotel prices surge dramatically, with some hotels experiencing price increases of 5 to 40 times compared to regular rates during the holiday [1][8][10] - For instance, a hotel in Kaifeng increased its price from 186 yuan to 1070 yuan during the holiday, marking a significant price hike [8] - The Wyndham Hotel in Guangzhou reported price drops of 25% to 50% due to weather-related cancellations, indicating a volatile market influenced by external factors [5] Group 3: Brand and Market Dynamics - High-end hotel brands in first-tier cities, such as Hilton and Sheraton, have seen price declines ranging from 12% to 39.9%, while some areas like Guangzhou experienced a 10% increase [6] - Conversely, economic hotel prices in prime locations of first-tier cities have surged, with some hotels like Vienna in Shenzhen seeing a 41.6% increase [6] - The disparity in pricing strategies between first-tier and lower-tier cities is attributed to supply and demand dynamics, with first-tier cities having a saturated hotel supply, while third- and fourth-tier cities often face shortages during peak travel times [12][13]