黄金价格再创新高，国内黄金消费市场红火

Core Viewpoint - The continuous rise in gold prices has led to a surge in wedding-related consumption in the Shenzhen Shui Bei gold and jewelry market during the recent holiday period, with significant increases in customer traffic and sales of traditional wedding gold ornaments. Group 1: Gold Price Trends - As of October 6, gold prices reached a new high, surpassing $3,924 per ounce, marking an increase of nearly 1% [1] - Domestic gold jewelry brands have seen their gold ornament prices continue to rise, with brands like Chow Sang Sang, Chow Tai Fook, and Lao Feng Xiang exceeding 1,100 RMB per gram [9] Group 2: Market Activity and Consumer Behavior - The Shui Bei market experienced a wedding consumption boom during the National Day and Mid-Autumn Festival holidays, with customer traffic reportedly doubling in some areas [3] - Traditional wedding gold ornaments such as dragon and phoenix bangles and wedding rings remain popular, while 5D craft gold, known for its lightweight and fashionable design, is gaining traction among younger consumers [5] - The "one-price" gold ornaments for weddings have become particularly popular, with consumers appreciating their innovative styles and budget-friendly nature [7] Group 3: Pricing Strategies and Promotions - During the holiday period, several brands adjusted their "one-price" gold ornament prices upwards by approximately 5% [11] - To attract consumers, various brands launched promotional activities targeting wedding needs, such as discounts and complimentary custom gift boxes [11]