乡村CEO盘活明星乡村，带动旅游人次增长300倍

Core Insights - The article highlights the rapid development of the cultural and tourism industry in Zinan Village, Foshan, Guangdong, driven by recent events and a strategic shift towards professional management in rural areas [1][3]. Group 1: Economic Transformation - Zinan Village, once reliant on rental income, faced stagnation in collective income growth since 2017, prompting a shift towards the cultural and tourism sector as a means of transformation [3]. - The introduction of professional managers, including a "rural CEO," has led to significant growth in tourism, with visitor numbers increasing from under 10,000 in 2018 to 3 million by 2024, and tourism revenue rising from less than 10,000 yuan to over 3 million yuan [3][4]. Group 2: Professional Management - The village established a market-oriented selection mechanism for hiring professional talent, successfully bringing in two professional managers to lead the cultural tourism initiatives [3][5]. - The "rural CEO" model has been effective, with the professional manager given operational autonomy and performance-based compensation, fostering an environment for innovation and growth [4][5]. Group 3: Future Directions - Future development will focus on water-based experiences, large music festivals, and complementary services such as dining and accommodation, indicating a diversified approach to tourism [4][6]. - The successful implementation of the "rural CEO" model in Zinan Village serves as a pilot for broader reforms in rural management across Foshan, aiming to enhance the operational capabilities of rural collective assets [5][6].