CTG DUTY-FREE(SH:601888) Sou Hu Wang·2025-10-06 05:21Core Insights - Hainan has become a popular domestic tourist destination during the Mid-Autumn and National Day holidays, with a significant increase in tourism and shopping activities [1] - China Duty Free Group (CDF) achieved impressive sales, with CDF Sanya International Duty Free City recording over 120 million yuan in a single day, showcasing the effectiveness of its strategies focused on "first-store economy, new product launches, all-region marketing, and service upgrades" [1][6] - The integration of duty-free shopping with cultural tourism has energized the consumer market in Hainan, reflecting strong market vitality [1][7] Group 1: First-Store Economy - The "first-store economy" is gaining momentum, with international brands like Coach, Estée Lauder, and Lancôme opening their first retail stores in Hainan during this holiday season [3] - CDF has launched a strong matrix of first-store and flagship stores, featuring over 45 categories of duty-free products and more than 800 well-known domestic and international brands [4][6] - The introduction of pop-up stores for brands like Gucci and Tom Ford has enhanced the shopping experience, allowing tourists to engage with brand culture while shopping [4][6] Group 2: Consumer Engagement and Experience - CDF Sanya International Duty Free City has created unique shopping experiences through themed exhibitions and interactive performances, contributing to the record sales during the holiday [6][10] - The introduction of innovative shopping experiences, such as the "MAX Coin" system, connects various consumption scenarios, enhancing the overall shopping and entertainment experience [9] - CDF has implemented various promotional activities and customer service initiatives, such as lucky draws and discounts, to enhance the shopping experience during the holiday [10][12] Group 3: Future Prospects - The continuous optimization of Hainan's offshore duty-free policies is expected to further enhance consumer experiences and attract more tourists [12] - CDF aims to leverage its "duty-free+" strategy to create diverse shopping experiences and strengthen Hainan's position as an international tourism consumption destination [12]