《志愿军3》领跑，《731》上座率超新片！国庆档票房突破13亿元｜华夏双节观察

Core Insights - The National Day box office for 2025 has surpassed 1.3 billion yuan, driven by films like "The Volunteer Army: Bloodbath for Peace" and "731" [2][4][7] - Despite a diverse range of film genres this year, individual film performances have not been particularly strong, with overall box office expected to match last year's figures [3][5] - The film "The Volunteer Army: Bloodbath for Peace" leads the box office with 3.79 billion yuan, supported by a stable audience demographic [4][6] Box Office Performance - As of October 5, 2025, the total box office for the National Day period reached 13.54 billion yuan, still 7.51 billion yuan short of last year's 21.05 billion yuan [5][7] - The average ticket price during the first four days of the National Day period was 37.4 yuan, down from 40.6 yuan last year, indicating a lower barrier to entry for viewers [6][8] - "731" has contributed significantly to the box office, generating over 2.69 billion yuan and accounting for about 20% of the total box office [7][8] Audience Trends - The audience for "The Volunteer Army: Bloodbath for Peace" is evenly distributed between genders, with a notable presence of viewers aged 40 and above [4][6] - "731" has shown strong performance in lower-tier cities, with a box office share of 35.6% in fourth-tier cities, indicating its appeal in these markets [8][9] - The National Day box office has seen an increase in ticket sales from lower-tier cities, with their share rising to 23.9% compared to 21.6% last year [8][9] Market Outlook - The overall film market in 2025 has already surpassed the total box office of 2024, reaching 425.022 billion yuan [8][9] - However, the market still faces challenges, as the success of "Nezha 2" skews the overall performance, with other films underperforming [9] - A healthy film market requires a mix of blockbuster hits and a variety of successful mid-tier films to ensure stability [9]