新农人的浪漫在田间地头

Core Insights - The agricultural content sector is increasingly recognized for its social value and content potential, with platforms like Bilibili and Xigua Video competing for creator talent and audience engagement [1][3] - Short video platforms such as Kuaishou and Douyin are evolving their agricultural content strategies, focusing on authenticity and quality to attract a more engaged audience [3][4] - New creators in the agricultural space are reshaping perceptions of rural life, emphasizing emotional connections and cultural richness rather than stereotypes [4][9] Group 1: Emerging Agricultural Creators - Creators like @YimengErjie, @XibeiZhuaZhuWang, and @LiFugui are gaining popularity by showcasing authentic rural experiences and community interactions [9][14] - @YimengErjie, a peach farmer, gained significant attention through poetry and storytelling, reflecting a deep connection to her agricultural roots [5][8] - @LiFugui's content focuses on everyday rural life, resonating with audiences through genuine interactions and community support [14][18] Group 2: Content Trends and Audience Engagement - The rise of agricultural content on platforms like Douyin is evident, with over 1.36 billion new rural videos created in the past year, marking a 24.59% increase [23] - The shift towards more relatable and less polished content is driven by audience fatigue with overly curated influencer lifestyles, leading to a demand for authenticity [15][30] - The emotional resonance of these creators' stories fosters a sense of community and connection among viewers, encouraging engagement and support for rural initiatives [18][19] Group 3: Economic Opportunities and Market Dynamics - Agricultural creators are leveraging their platforms for economic gain, with Douyin and Kuaishou providing monetization opportunities through live streaming and e-commerce [30] - The integration of agricultural content with commercial activities allows creators to build trust with consumers, enhancing the appeal of their products [30] - @YimengErjie exemplifies this trend, successfully selling 80,000 orders of peaches and achieving significant sales through live streaming events [30]