《志愿军3》领跑，《731》上座率超新片！国庆档票房突破13亿元

Core Insights - The National Day box office in 2025 has surpassed 1.3 billion yuan, driven by films like "The Volunteer Army: Bloodbath for Peace" and "731" [3][9] - Despite a diverse range of genres, individual film performances have not met expectations, with overall box office projected to match last year's figures [5][7] - The film "The Sound of Thunder" has shown potential as a "dark horse," achieving significant box office contributions shortly after its release [6][10] Box Office Performance - As of October 5, 2025, the total box office for the National Day period reached 13.54 billion yuan, still trailing last year's 21.05 billion yuan by approximately 7.51 billion yuan [7][9] - "The Volunteer Army: Bloodbath for Peace" leads the box office with 3.79 billion yuan, supported by a stable audience demographic [5][6] - "731" has contributed significantly to the box office, generating over 2.69 billion yuan and accounting for about 20% of the total box office [9][10] Audience Trends - The average ticket price during the first four days of the National Day period was 37.4 yuan, down from 40.6 yuan the previous year, indicating a lower barrier to entry for viewers [8] - The film "731" has shown strong performance in lower-tier cities, with a box office share of 35.6% in four-tier cities, reflecting its appeal in these markets [10][11] - The audience for "The Volunteer Army: Bloodbath for Peace" is balanced between genders, with a notable presence of viewers aged 40 and above [5][6] Market Outlook - The overall film market in 2025 has already surpassed the total box office of 2024, reaching 425.022 billion yuan by October 2, 2025 [10] - Despite the positive growth, concerns remain about the reliance on a few blockbuster films, with a need for a more balanced market structure featuring multiple successful films [11] - Analysts suggest that the industry must enhance its appeal to younger audiences to ensure sustainable growth [11]