Nike CEO: We're putting the athlete back at the center of everything that we do

Core Insights - The company faced challenges during the COVID-19 pandemic, leading to supply constraints and increased demand, which required a strategic pivot [1] - A shift towards digital commerce initially doubled revenue and margins, but as physical retail reopened, the strategy needed reevaluation [2][3] - The company recognized the need to balance digital and physical retail channels to cater to diverse consumer preferences [3] Company Strategy - The company is refocusing on its core mission of being a sport and growth company, emphasizing the importance of sport in its overall strategy [4][5] - A cultural shift is underway, with a renewed emphasis on inspiration and innovation for every athlete, supported by the reintroduction of core values [6][7] - The organizational structure has been revamped to align brands by sport, creating cross-functional teams that focus on specific consumer segments [8][9][10] Product and Market Focus - The new structure aims to enhance product innovation and storytelling, ensuring that decisions are tailored to the needs of specific athlete segments [10][11] - The company has seen positive results in specific categories, such as running, indicating a successful implementation of the new strategy [12]