Workflow
Nike CEO Elliott Hill: We've diversified our manufacturing portfolio away from China
NIKENIKE(US:NKE) Youtube·2025-10-06 16:36

Core Insights - The company emphasizes the importance of focusing on controllable factors such as product innovation and storytelling, rather than getting distracted by macroeconomic challenges [1][2] - The company is actively working to manage a $1.5 billion tariff bill by leveraging its diverse global supply chain and collaborating with factory and retail partners [3][4] - Pricing strategies are regularly reviewed and adjusted based on various factors, including macroeconomic conditions, with selective price increases being implemented [6][7] Supply Chain and Manufacturing - The company has been diversifying its manufacturing portfolio, reducing dependence on China over time, although it acknowledges that manufacturing in the U.S. may become feasible in the future with advancements in technology [8][9] - Material sourcing remains a significant challenge for domestic manufacturing due to the complexity and variety of materials required for production [10] Government Relations - The company maintains a relationship-based approach to business, engaging with the administration and Congress regarding tariffs and the importance of sports [11] - Upcoming global sporting events, such as the World Cup and the Olympics, are seen as opportunities to promote the brand and celebrate American sports culture [12]