Nike's Turnaround Story Shows Momentum, But Can They Counter China?

Core Insights - The sportswear industry is experiencing a resurgence in demand after a challenging period, indicating optimism for major players like Nike, Inc. [1] Financial Performance - Nike reported first-quarter revenue of $11.72 billion, surpassing analyst estimates of $11 billion, and earnings of 49 cents per share, exceeding estimates of 27 cents per share [2] - Gross margin fell by 320 basis points to 42.2% in the first quarter, with expectations for margin pressure to ease in the second half of the year [4] Sales and Growth - Apparel units increased by 10%, with North America seeing a 16% rise, EMEA 8%, and APLA 10% [3] - Footwear units grew by 2%, with North America, EMEA, and APLA showing growth rates of 5%, 4%, and 5% respectively [3] - Growth was attributed to expanded distribution and stronger value-channel sell-in, although Greater China experienced declines in footwear and apparel units by 11% and 2% respectively [4] Inventory and Strategic Decisions - Inventory in Greater China decreased by 11%, while APLA inventory increased by 9%, indicating a need for additional measures to rebalance stock [5] - Nike has decided to reduce share buybacks and temporarily pause the program to conserve cash amid lower earnings [5] Market Performance - Nike shares were down 0.53% at $71.55, trading within a 52-week range of $52.28 to $84.76 [6]