金价创历史新高！北京黄金消费“量价齐飞”，年轻人买金饰当“理财”，买涨不买跌成共识

Core Viewpoint - Recent surge in gold prices has not deterred consumer demand, with significant sales activity observed during the National Day and Mid-Autumn Festival in Beijing [2][5][6] Group 1: Gold Price Trends - International gold prices fluctuated around $3,900 per ounce during the National Day holiday, briefly dipping before rising to $3,912 per ounce [2] - The price of gold jewelry in Beijing has surpassed 1,130 RMB per gram, yet foot traffic in gold stores remains high [2][5] - As of October 4, the price of gold in Beijing's major brands ranged between 1,129 and 1,131 RMB per gram, indicating a significant increase from earlier in the quarter [6] Group 2: Consumer Behavior - Despite high prices, consumer enthusiasm for gold remains strong, with both essential purchases and investment demand driving market activity [5][6] - The primary consumer demographic includes middle-aged and older individuals, who prefer lightweight gold jewelry that combines wearability and value retention [6] - There has been a notable increase in orders for gold jewelry sets among couples preparing for weddings, with a 15% rise in demand for "three gold" sets compared to August [6] Group 3: Investment Demand - Investment demand for gold has surged, with a 40% year-on-year increase in sales of the 2025 Panda gold coin set [6][7] - Global gold demand reached 2,385 tons in the first two quarters of 2023, up from 2,114 tons in the same period last year, with a significant increase in investment gold [7] - The ongoing U.S. government shutdown has heightened demand for gold as a safe-haven asset, as investors seek to hedge against inflation and currency devaluation [8][11] Group 4: Market Dynamics - The U.S. government shutdown, triggered by budgetary disputes, has led to increased uncertainty in financial markets, further driving up gold prices [8][9] - Historical data indicates that during previous government shutdowns, gold prices typically rise due to increased demand for safe-haven assets [11] - Analysts suggest that the duration of the government shutdown will significantly impact asset performance, with gold and silver expected to be more reliable hedges compared to the U.S. dollar [10][11]