Core Insights - The "rural tourism" sector is experiencing significant growth, driven by a variety of unique activities that blend natural ecology, agricultural experiences, and cultural traditions, showcasing the vitality of the rural cultural tourism industry [1] Group 1: Tourism Activities - In Zhouyao Village, Henan, traditional pottery experiences, rural libraries, and folk music festivals have been introduced, combining local medicinal herbs with culinary experiences for visitors [3] - In Deqing County, Zhejiang, nearly 900 diverse guesthouses are nestled in scenic areas, leading to the emergence of cafes, cultural experiences, and art exhibitions that attract numerous tourists [5] - In Jiangping Ancient Village, Huaihua, visitors can enjoy local performances and learn traditional singing under the guidance of instructors, enhancing the immersive rural experience [5] Group 2: Visitor Statistics - The rural tourism sector has seen a continuous increase in both visitor numbers and tourism revenue, with 24.88 million visitors and a revenue of 9.244 billion yuan in the first half of the year, representing year-on-year growth of 7.9% and 8.6% respectively [12] Group 3: Market Trends - The growth of rural tourism is attributed to upgraded demand, optimized supply, and technological empowerment, with improved transportation and public services facilitating access to rural areas [14] - The sector has evolved beyond the traditional "farm stay" model, with high-end guesthouses and cultural experiences becoming more prevalent, catering to diverse consumer preferences [16] - There is a noticeable trend of segmented demand, with younger travelers favoring "reverse tourism," families preferring educational experiences, and older adults seeking wellness and nostalgia [16]
乡村旅游热力攀升：品质升级人气旺 激活田园经济释放消费新潜力
Yang Shi Wang·2025-10-07 04:15