Core Viewpoint - The article highlights the significant growth and transformation of county-level consumption in China, driven by infrastructure upgrades and changing consumer preferences during the recent holiday period [1][5]. Group 1: County-Level Market Dynamics - Over 2000 county regions in China account for approximately 90% of the land area and over 50% of the population, making them crucial markets for domestic circulation and expanding internal demand [1]. - During the recent National Day and Mid-Autumn Festival holidays, county-level supermarkets and commercial complexes experienced a surge in consumer activity, indicating a revitalization of county-level consumption [1][3]. Group 2: Infrastructure and Commercial Upgrades - The "County Commercial Three-Year Action Plan (2023-2025)" has supported the establishment of over 2600 county-level commercial service centers, 13,800 village convenience stores, and has achieved near-complete coverage of commercial outlets in eligible areas by July this year [5]. - A notable example includes a commercial complex in Zhejiang that has introduced 130 new brands this year, enhancing its commercial capacity and attracting significant foot traffic during the holiday [3]. Group 3: Consumer Trends and Preferences - There is a clear trend towards green consumption and smart home appliances among county consumers, with significant sales growth observed during the holiday period [8]. - In a specific case, a home appliance store in Jiangxi reported a doubling of sales compared to the previous year, with smart appliances accounting for 76% of sales [10]. Group 4: Sales Performance and Growth Metrics - Data from October 1-6 indicates that county-level home appliance sales increased by 55% year-on-year, with sales of appliances priced over 10,000 yuan rising by 75% [12]. - The demand for new household items such as dryers, water purifiers, and dishwashers saw sales growth exceeding 80%, reflecting a shift from optional to essential quality needs among county consumers [12].
县域消费升级势头强劲：假日市场供需两旺 内需潜力持续释放
Yang Shi Wang·2025-10-07 04:28