Eastroc Beverage(SH:605499) Quan Jing Wang·2025-10-07 05:02Core Insights - Dongpeng Beverage is strategically positioning itself in the youth market by sponsoring various events, including the HHI World Street Dance Championship and the Guomen Summit Breaking competition, showcasing its commitment to youth culture and sports [1][2][3] Group 1: Brand Strategy - Dongpeng Beverage's partnership with street dance culture is based on a multi-dimensional approach of functional fit, audience alignment, and long-term planning, ensuring a deep integration rather than a superficial collaboration [2] - The core attributes of Dongpeng's functional drink, which include fatigue resistance and mental alertness, align well with the physical demands of street dance competitions, providing a natural basis for brand integration [2] - Dongpeng has been a strategic partner of the Chinese breakdancing national team since 2021 and has continuously increased its investment in the street dance sector, including becoming the naming partner for the Guomen Summit International Street Dance League in 2025 [3] Group 2: Multi-Dimensional Layout - Dongpeng is extending its youth-oriented strategy beyond street dance to include esports and various sports events, creating a comprehensive brand ecosystem that covers all aspects of young people's lives [4] - The company has been involved in esports since 2016, sponsoring the KPL Honor of Kings professional league and partnering with the Peace Elite Professional League (PEL) in 2025, establishing a robust esports matrix [4] - In the sports sector, Dongpeng is the exclusive naming sponsor of the 2025 FIA F4 Formula China Championship and is actively involved in various sports events, including the Spartan Race and tennis tournaments, ensuring broad coverage in both trendy and mainstream sports [4] Group 3: Revenue Growth - Dongpeng's electrolyte drink, "Dongpeng Buliang," has rapidly gained market traction, achieving revenue of 1.493 billion yuan in the first half of 2025, reflecting a year-on-year growth of 213.7%, validating the success of its scene-based strategy [5] Group 4: Data-Driven Operations - Dongpeng Beverage has established a digital operation system centered around a closed-loop model of data insight, demand conversion, and product optimization, which supports the precise implementation of its youth marketing strategy [7] - The company utilizes a "five-code association" technology to create a smart platform that tracks product sales data in real-time across various scenarios, laying the groundwork for comprehensive operational optimization [8] - Dongpeng enhances its operational efficiency by implementing a dynamic product lifecycle monitoring system, ensuring product freshness and quality, and by providing merchants with a one-stop data platform to respond quickly to market demands [8] Conclusion - Dongpeng Beverage is building a marketing ecosystem that deeply engages with young consumers through cultural connections, scene-based strategies, and data-driven insights, reinforcing its brand message of "Youth Must Be Awake to Compete" and driving significant growth in its product lines [9]